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Not the smartest smartwatch, but still pretty great

If you were disappointed by Fitbit’s first smartwatch offering, you aren’t alone. Many had high expectations for the Ionic, but it was too expensive and bulky to appeal to a wide audience. Fitbit knows this, and launched yet another smartwatch — the Fitbit Versa — earlier in March.

The Versa is cheaper and better looking than the Ionic, and it comes with some much needed software improvements. But Fitbit is still relatively new to the smartwatch space. Can it compete with more seasoned veterans like the Apple Watch or Wear OS? We think so, but only in some areas.

Fitbit Versa review notes: I’ve been using the Fitbit Versa as my main fitness tracker for roughly one week, running firmware version The Google Pixel 2 XL has been my smartphone companion of choice for the duration of this review.

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fitbit versa review

The Fitbit Versa looks nothing like the Ionic, and that’s great. It has a much more approachable, compact design, and actually looks more like the Apple Watch. Call it an Apple Watch-lite.

The Versa is way more comfortable than the Ionic.

It’s thin — measuring just 11.2mm — and Fitbit says it’s also the lightest metal smartwatch in the U.S.. This is one of the most comfortable smartwatches I’ve worn in recent years, likely due to the improved design and high-quality materials of the case and strap. It feels like Fitbit used a lot of Pebble’s design language here, which was notably lacking from the Ionic. The chamfered edges surrounding the squircle watch case makes for a fun, premium aesthetic we think a lot of people will like.

It also passes the wife test. The Ionic was too bulky and uncomfortable for my wife to wear, but she has no problem with the Versa.

fitbit versa review

If you aren’t so much a fan of the design, you can customize it with a variety watch straps which range from different colored classic watch bands, to Horween leather, to metal mesh bands. The metal ones are a bit pricey, but I think the $50 leather bands are a great way to make the watch look nicer.

One small gripe: swapping out watch bands is unnecessarily difficult. You need to insert each band at a 45-degree angle, which can be frustrating when you’re also trying to hold down the spring pin.

On the front is a square 1.34-inch touchscreen LCD display. It has a 300 x 300 resolution resulting in a pixel density of 316ppi (higher than the Ionic’s). It uses an ambient light sensor to automatically adjust brightness for different lighting conditions. So far, we’ve had no issues seeing the display outdoors in direct sunlight.

fitbit versa review

Another little design touch worth noting is that the heart rate sensor around back is flush with the casing, so the watch won’t make any red marks or indentations on your wrist if you wear it for a long time. That casing also has a 5ATM water resistance rating, meaning you can wear it in the shower or go swimming with it.

Smartwatch features

fitbit versa review

The Versa’s software is a big improvement over what we first experienced on the Ionic, and that’s all thanks to the company’s new-and-improved Fitbit OS 2.0. Almost all the lag we experienced on the Ionic is gone, and the user interface is now much more intuitive. Little tweaks like swiping down from the watch face to access your notifications make the software feel more polished (the Ionic made you swipe up from the bottom for some reason).

Fitbit OS 2.0 is a huge improvement, but still has its quirks.

Fitness-minded users will also appreciate the new Fitbit Today feature, which allows you to access your daily and weekly health and fitness stats, historical activity, and recent exercises from your wrist. Previously, you’d need to open the Fitbit app to view a lot of this data.

fitbit versa review

Some time in May, the Versa is going to be a lot more useful for women; that’s when the company is rolling out its new female health tracking feature. This is a way for women to track their menstrual cycle, record symptoms, and compare trends over time directly in the Fitbit app. Fitbit’s proprietary algorithm will supposedly get smarter and more accurate as you log your period. All of this information will also be available right on your wrist.

You can access even more granular details in the Fitbit app, which will have educational content on ovulation, fertility, and more, and even connect with other women for support and advice.

Fitbit will also introduce reminders, celebrations, logging, insights, sleep summaries, and social challenges to the Versa and Ionic some time in 2018.

fitbit versa review

The Versa will display pretty much any smartphone notification you receive, but you can’t actually act upon any of those notifications — yet. For now when notifications roll in, all you can do is read them or swipe them away, which doesn’t even dismiss them from your smartphone. Fitbit says it’ll bring a new quick reply feature to the Versa for Android devices sometime in May, which will allow users to respond to text messages with pre-populated or customized replies right from their wrists. More messaging apps will gain support for quick replies in the future, too. We’re excited to test it out, but unfortunately we can’t comment on how well it will work quite yet.

You can receive all the notifications, but you can’t act upon any of them — at least not yet.

If you’re an iPhone user, you’re out of luck. You’ll still get notifications, but the quick reply feature isn’t going to support iOS any time soon. Fitbit says it’s trying to work with Apple to enable this feature, but I wouldn’t hold your breath — Apple is a stickler when it comes to these things.

If you need a smartwatch that lets you to reply, delete, and swipe away notifications from your wrist, the Versa isn’t it.

fitbit versa review

Fitbit Versa (special edition) with charcoal woven band

The Versa lacks contactless payment support on the regular model in the U.S.. For some reason, the pricier special edition Versa in the States has support for Fitbit Pay, but the $200 regular model doesn’t. That’s only in the U.S. though — in all other parts of the world, both models support Fitbit Pay. This is a weird choice on Fitbit’s part, and it seems like nothing more than a cash grab.

Fitbit Pay is only on the special edition model in the U.S., and that seems like a cash grab.

We were told Fitbit Pay works just like it does on the Ionic, which means the experience will be super convenient — especially when you’re out on a run. If you need to stop for a quick drink at the store, having a watch with contactless payment support means you don’t need to carry around a wallet to buy something. That’s super handy.

Fitbit Pay isn’t available on nearly as many banks as Google Pay, Samsung Pay, or Apple Pay though. That’s something you’ll want to keep in mind before spending extra on the special edition model.

fitbit versa review

No matter which model you choose, you’ll have 2.5GB of available space on board for music storage. You can load up around 300 of your favorite songs, listen to stations from Pandora, and now listen to playlists on Deezer. Music needs to be side-loaded from a computer though (unless you just want the pre-made playlists from Deezer or Pandora), and the syncing process is slow as molasses. The Fitbit Connect app for desktop is also pretty buggy. Personally, I’d rather skip the process altogether and use my phone for music — even if that means bringing it along on a run.

The number of apps available in Fitbit’s app store is growing, but still lacking. You aren’t able to navigate anywhere with maps, summon a voice assistant to perform a specific action, or even load up more than one watch face at a time.

This isn’t the smartest watch out there.

Despite its improvements, Fitbit OS is still clearly in its early stages. It’s quirky and limited compared to other smartwatches. On the positive side, Fitbit has proved it’s focused on improving its software, and doing so in a timely manner.

Fitness and health tracking

fitbit versa review

The Versa makes up for all its quirks with its fitness and health tracking prowess. It’s not the most feature-packed device, but it excels at the basics.

It can track your steps taken, calories burned, heart rate, active minutes, distance traveled (through Connected GPS), and your sleep. In terms of step, calorie, and active minutes tracking, the Versa is just as accurate as most other fitness trackers out there.

The Versa is a great fitness tracker at its core.

There’s no onboard GPS here, so the watch won’t give you the most accurate distance metrics. It can use your phone’s GPS when it’s nearby, but that still means you’ll need to carry your phone with you on a run to get accurate pace, distance, and speed metrics. The Ionic has GPS built in, but you’ll have to pay about $70 more for it.

fitbit versa review

Fitbit’s PurePulse heart rate monitor makes a return, which will track your resting and active heart rate throughout the day. It’s mostly accurate during workouts, but this is a wrist-based sensor and won’t pick up every little change as well as a chest strap could.

fitbit versa review

Fitbit Versa heart rate readings

I took a run with my trusty Polar H10 chest strap, the Garmin fenix 5, and the Fitbit Versa. The H10 recorded my max heart rate of 175bpm at around the 26-minute mark, and the fenix 5 was able to hit that mark too. The Versa only picked up a heart rate of around 154bpm at that point.

Obviously we’re looking for spot-on numbers here, but it’s okay if they’re not completely accurate. Wrist-based heart rate monitors are good tools to help you better keep track of your heart rate throughout the day and during workouts, but they shouldn’t be relied upon to give you accurate numbers at all times.

That heart rate data will help the Versa measure your Cardio Fitness Level —  which should help you better understand your fitness level compared to other people your age and gender. This is basically an estimate of your VO2 Max, or your cardiovascular fitness level. The Cardio Fitness Score is based on your resting heart rate and user profile, so Fitbit uses a lot of your health data to give you a more precise score. The more you wear your Fitbit, the more accurate this number will be.

This section of the app isn’t just a sea of numbers you need to try to make sense of; it also gives you recommendations on how you can improve your score over time. Losing a bit of weight and exercising more frequently can help raise your score (at least that’s the case for me).

More reviews: Fitbit Charge 2 review | Fitbit Alta HR review

The Versa can keep track of running, biking, treadmill walking or running, weight training, interval workouts, and swimming. Everything else can be recorded in the general “workout” sport profile. During a run, the watch will track your pace, average pace, distance, total time, steps, calories, and heart rate. You can get most of this information in all the other sport profiles too, plus your number of lengths when you’re swimming. Fitbit still hasn’t implemented a rep counting feature in the weights mode, but that’s okay — it doesn’t seem like any company has figured out an accurate way to count reps yet.

For those of us who need a little bit of coaching from time to time, the Versa has a feature called Fitbit Coach. This is a series of device-guided workouts that will help you exercise no matter where you are. Out of the box, the Versa comes with three workouts: 10 Minute Abs, 7 Minute Workout, and Warm It Up. You can access more by downloading the Fitbit Coach app. There’s even a paid premium option if you want access to Fitbit’s entire catalogue of workouts.

I really like the Fitbit Coach. It’s improved a lot since the FitStar days on the Fitbit Blaze, and it’s a unique, fun way to motivate yourself when you don’t feel like exercising. Not everyone is going to use this feature, but you should at least give it a shot.

With the Versa, Fitbit continues to be the leader in sleep tracking.

Fitbit continues to be a leader in sleep tracking for a few reasons. It not only collects all the data you’d expect of a fitness tracker, but it displays that data in an easy-to-understand way. You can easily see what sleep stages you were in during the night, a 30-day average of your sleep stats, and how your sleep compares to other people of the same age and gender.

Sleep tracking is only going to get better over time, too. The Versa, like the Ionic, has a built-in relative SpO2 sensor which isn’t being utilized yet. Fitbit wants to eventually use this sensor to detect sleep apnea, but that’s just something the company is exploring for now.

fitbit versa review

The Versa trounces the smartwatch competition in battery life. Fitbit OS is a light operating system overall, enabling the Versa to last upwards of four days on a single charge — and that’s with activity tracking included.

Another bonus: Fitbit is now including a sturdy, dock-like charger with the Versa. Just pinch the sides of the charger, place the watch inside, and make sure the connection pins are lined up. It’s way easier to connect than the Ionic’s terrible magnetic charger.

  Fitbit Versa
Display 1.34-inch touchscreen LCD
300 x 300 resolution
1:1 aspect ratio
1,000-nit maximum brightness
Corning Gorilla Glass 3
Battery Smartwatch mode: 4+ days
Lithium-polymer battery
Memory 4GB (2.5GB available for music storage)
Saves seven days of motion data, saves daily totals for the past 30 days
Materials Case and buckle: aluminum
Strap: flexible, durable material similar to that used in many sports watches
Sensors and components 3-axis accelerometer
3-axis gyroscope
Optical heart rate monitor
Ambient light sensor
Vibration motor
Wi-Fi antenna (802.11 b/g/n)
Connected GPS
NFC (special edition only in the U.S.)
Water resistance 5ATM
Notifications Call, text, calendar, email, music control, and much more
Compatibility Android, iOS, & Windows
Dimensions Case dimensions: 39.36 x 37.65 x 11.2mm

Small: 140-180mm
Large: 180-220mm

Colors Classic: black band with black aluminum case / peach band with rose gold aluminum case / gray band with silver aluminum case

Special edition: charcoal woven band with graphite aluminum case / lavender woven band with rose gold aluminum case

The Fitbit app

fitbit versa review

The Fitbit app is one of the more easy-to-use fitness apps out there.

All your need-to-know information can be found on dashboard (the main screen), where you’ll find your step, calorie, and active minutes stats for the day, as well as sleep, heart rate, and more. Clicking on any one of these sections will give you more information on that particular metric.

This is one of the most social fitness apps we’ve used. It lets you connect with other Fitbit owners and join in on conversations with people in the community. You can become a member of a particular dieting or exercise group and chat with like-minded users about, well, anything you’d like. All of these conversations take place in the community tab.

The community is one of the most powerful aspects of the Fitbit ecosystem.

The challenges section of the app will push you to go that extra mile, while the guidance tab is where you’ll find Fitbit Coach.

The best thing about using the Fitbit app is that it’s compatible with dozens of other third-party services like MyFitnessPal, MapMyRun, Lose It!, Weight Watchers, Endomondo, and more. If you’re invested in one of those ecosystems and don’t want to give it up for Fitbit, you don’t have to — all your Fitbit data will sync and you can continue using your favorite apps.


Should you buy it?

fitbit versa vs fitbit ionic

The base model Versa will run you $199.95, while the special edition version goes for $229.95. That higher price tag will get you Fitbit Pay support in the U.S. and a really nice woven band in either charcoal or lavender colors. The device won’t be released until April, but you can pre-order it now through Amazon and Fitbit.com.

At that price, the Fitbit Versa undercuts the first-gen Apple Watch by about $50, and it’s on the low end of the price spectrum compared to most other Wear OS devices.

If you need a smartwatch that doesn’t die after just one day, buy the Versa. If you’re a fan of the Fitbit ecosystem and don’t want to pay $270 for the Ionic (and you’re okay with not having a GPS), buy the Versa. If you need a stellar fitness tracker, buy the Versa. If you need a powerful smartwatch, buy something else.

Fitbit is going to be a major player in the smartwatch world, but it’s just not there yet.

Once Fitbit has more time to develop quick replies for more messaging apps, bring other apps into its ecosystem, and work out some bugs in its OS, the company is going to be a major player in the smartwatch world. I have no doubt it has the potential to make a great smartwatch — it’s made huge strides since the launch of the Ionic. Right now, Fitbit is competing with Google, Apple, and Samsung for your wrist, and it’s unfortunately just not there yet.

Next: The best Fitbit alternatives: Garmin, Misfit, Samsung, and more


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