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How to remove ads from Xiaomi phones with MIUI

Xiaomi Mi Mix 3 on table with screen turned on.

Xiaomi‘s decision to push ads to its user interface came as an annoying surprise last September. Considering how Xiaomi holds 9.7% of the global smartphone market share, and most of its devices run MIUI, we know this affected many of you.

Don’t worry, we are here to help you remove these pesky ads from your Xiaomi devices.


Why is Xiaomi putting ads on MIUI?

Xiaomi MIUI Ads in local video gallery

Much like Google and Amazon, Xiaomi doesn’t consider itself a hardware manufacturer, but an internet company which happens to make hardware. The company has promised to forever cap hardware profit margins at 5%. All this means is (similar to the other tech giants) Xiaomi needs to make money in other ways. One of them is by offering add-ons, extra services, and gaining revenue through ads.

You may or may not believe in Xiaomi’s structure, but the company’s low prices are very welcomed. Amazon has been taking a similar approach with its business model, but they also offer versions of their products with no ads for a higher price. Meanwhile, there is no way to remove ads from Xiaomi phones running MIUI — at least not officially. Thankfully there are some things you can do to minimize the presence of ads (if not 100% eliminate them).

Also read: Why Xiaomi phones have ads, or the tricky business of balancing ads and usability


Remove ads disabling MSA app

MSA stands for “MIUI System Ads,” and it should come as no surprise that killing this app will solve many of your issues.

  1. Open the Settings app.
  2. Go to Additional Settings.
  3. Select Authorization & revocation.
  4. Find msa and toggle it off.

Disable personal ad recommendations

Disabling personal ad recommendations will ensure Xiaomi is not tapping into your usage habits and data. It will not, however, disable ads.

  1. Open the Settings app.
  2. Go to Additional Settings.
  3. Select Privacy.
  4. Toggle off Personalized ad recommendations.

Disable ads in Mi Security

  1. Open the Mi Security app.
  2. Find the cog icon on the top-right corner and tap on it.
  3. Toggle off Recommendations.
  4. Go back to the app’s settings.
  5. Select Cleaner.
  6. Toggle off Recommendations.

Disable ads in Mi Browser

  1. Open the Mi Browser app.
  2. Tap on the hamburger menu button in the bottom-right corner.
  3. Select Settings.
  4. Select Advanced.
  5. Select Top sites order.
  6. Toggle off Recommendations.

Disable ads in Mi Music

  1. Open the Mi Music app.
  2. Tap on the hamburger menu button in the top-left corner.
  3. Select Settings.
  4. Select Advanced settings.
  5. Toggle off Recommendations.

Disable ads in Mi Video

  1. Open the Mi Video app.
  2. Open the Account menu.
  3. Select Settings.
  4. Toggle off Recommendations.
  5. Toggle off Push notifications.

Disable ads in Mi File Manager

  1. Open the Mi File Manager app.
  2. Tap on the hamburger menu button in the top-left corner.
  3. Select Settings.
  4. Select About.
  5. Toggle off Recommendations.

Disable ads in Downloads

  1. Open the Downloads app.
  2. Tap on the hamburger menu button in the top-left corner.
  3. Select Settings.
  4. Toggle off Show recommended content.

Disable ads in folders

  1. Tap on the folder you want to disable ads for.
  2. Tap on the folder name, as if you were going to change the name.
  3. A Promoted apps section will show up. Toggle it off.

Disable ads in MIUI Themes

  1. Open the MIUI Themes app.
  2. Open the Account menu.
  3. Select Settings.
  4. Toggle off Recommendations.

That’s a lot of advertising! Hopefully taking these steps will improve your experience and at least get rid of most ads in your phone.


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